Prolong Super Lubricants, a brand of GoldenWest Lubricants, Inc., is the perfect example of an American success story. In the early 1990s, the founders started in the back of a small shop, packing the product themselves. Today, millions of bottles of Prolong products have been sold all over the world. Despite the rapid growth, the company maintains its ingrained entrepreneurial spirit and grassroots contact with customers. The firm also supports a philosophy of good corporate citizenship by contributing to a variety of community and service organizations, particularly those focusing on young people.